Seller Tips
In New Zealand, we have one of the highest home ownership percentages in the world and housing is something that we all love talking about. It’s usually our biggest asset but it can also be our biggest stress.
Are you preparing to sell your property? We’re here to guide you through the home-selling process. Below you will find some information on the different sales methods, some of our success stories and an offer of a free property appraisal. Of course your situation is unique to you, so if you have any questions about any part of the process, don’t hesitate to contact us.
Selling your home is a big step. At Harcourts Cooper & Co, we aim to make the process of selling your home as straightforward as possible. We want to make sure that you’re informed on the selling process and know what to expect along the way.
AUCTION
Selling by auction is the preferred option for many. This is because your property is generally on the market for a shorter time, and has the highest sales rate. An intensive, high-profile auction marketing programme attracts genuinely interested, cash-in-hand buyers. These buyers are focused on the maximum price they’ll pay, not how low their offer should be.
Combined with the excitement of the big day, it’s this natural level of competition that helps establish the highest possible price on the day. We’ll assist you in setting the terms, conditions and auction day deadline. Also, the property needs to be only opened for buyer viewing at times that best suit you, so the auction process is regarded as the least disruptive method of selling.
Tender
This method of marketing creates a high profile for your property and establishes a competitive environment without having to list a price. You also set the terms, conditions and deadline.
Prospective buyers become emotionally involved before they consider price and have only one opportunity to put forward their most competitive bid.
Price
When considering marketing your property with a set price, it is extremely important to determine the right figure from the start. Market facts are used to properly gauge this figure.
Over-priced properties take longer to sell and do not attract the optimum number of potential buyers, particularly during the prime selling period. The price will often drop considerably without the competition between these buyers.
PRICED BY NEGOTIATION
By using sale by negotiation, you can both maximise buyer interest and also ensure a high sale price for your home. The buyer is also focused more on the property and less on the price.
This is a great way to gain feedback from the market before settling on a price you’re happy with.